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Registration is required for this offering (below).
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Description:
Search engine
optimization (SEO) is one of the most powerful targeted marketing
methods available. Unlike paid ads or
commercials, SEO positions your products or services exclusively to
people who are interested and actively searching for them. SEO isn't
difficult to understand, but because search engine
technology is a moving target, there are many misconceptions and
obsolete ideas about SEO.
The
class
will cover the foundations of modern SEO, such as: how
search engines work, the importance of links, building a search
engine-friendly web site,
keyword research, content strategy, keyword targeting, and why you
should avoid black hat techniques. By the end of this 3-hour class you
will have a "big
picture" understanding of modern SEO theory that you can apply to
improve the traffic to your own website. You'll also know good
questions to ask potential web developers or SEO firms.
Presented as a Lecture-Style Workshop:
These are our most affordable training programs, designed to introduce a subject quickly and efficiently. Students can take notes from the instructor's projected computer screen, and/or bring their own computer to follow along. Lecture-style workshops are normally held on weekday evenings from 6 pm – 9 pm and contain a maximum of 30 students (average is 8-20).
Who Should Take This:
Students with basic knowledge of HTML and web design technology (such as images, Flash, tables, forms, CSS).
Instructor:
 Dave Taylor has been involved with the Internet since 1980 and is widely recognized as an expert on both technical and business issues. He has been published over a thousand times, launched four Internet-related startup companies, has written twenty business and technical books and holds both an MBA and MS Ed. Dave maintains four weblogs: The Business Blog at Intuitive.com, Ask Dave Taylor, Dave On Film, and Attachment Parenting Blog. Dave is an award-winning speaker, sought after conference and workshop participant and frequent guest on radio and pod programs.
BDA Member Cost: $59.00 ($69.00 after Thursday, September 23, 2010)
Non Member Cost: $79.00 ($89.00 after Thursday, September 23, 2010) Become a member to save $20.00
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