Getting Started with Google AdWords

What You'll Learn

Whether your budget is $10 or $10 million, you can advertise your business on Google. That's because you pay only when people click on your ads, making pay per click (PPC) internet marketing one of today's most cost effective and targeted advertising platforms. Attend this workshop to learn how to market your business through sponsored search results on Google using their advertising platform, AdWords.

With one three-hour lecture, you will have the foundation you need to properly set up and launch an AdWords campaign, and the suggested best practices to maintain and optimize the campaign, ensuring long-term success at an ad spend level that any sized business can manage. This workshop focuses on paid search text ads, but also explores other types of Google advertising, such as display network placements and banner ads. We also discuss the differences between paid and organic search results.

This workshop will cover:

  • Google AdWords definitions of key terms including keyword match types, quality scores, click through ratios and more
  • Proper campaign structure
  • Keyword selection
  • Ad copy creation
  • Targeting
  • Budget monitoring
  • Reporting and tracking results
  • Best practices for max ROI

Before you attend:
To get the most out of this workshop, please register for an AdWords account before class at

Who Should Take This

Anyone who wants to increase traffic to their website. This workshop is ideal for people who have never used AdWords and people who already have a campaign but aren't sure if it's working or want to take it to the next level.

Presented By Justin Rosenthal

Justin Rosenthal

Justin is trained in advanced statistics and has been working with online data sources since 2001. He applies this knowledge of online data to enhance the performance. He is the founder and organizer for Analyze Boulder, a monthly event to bring together and grow the Boulder data work community. He is founder of Rosenthal Analysis, and coined the term growth engineering to describe the firm's practices.

BDA Members

(Length: 1 hours, 36 minutes / Large Version: 1.5 GB / Small Version: 574 MB)
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About The Video:

BDA Members: $35.00

Non-Members: $50.00

(Length: 1 hours, 36 minutes / Large Version: 1.5 GB / Small Version: 574 MB)
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Customer Comments

Tara is a gem! Very knowledgeable and presents in a fun matter with a good sense of humor.John
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Comments For: Getting Started with Google AdWords

Big props to Justin. He is the best BDA instructor I've had.julia on 1/15/2015
Tara is a gem! Very knowledgeable and presents in a fun matter with a good sense of humor.John on 12/11/2014
Very helpful! The instructor is great! Very smart and knows how to effectively teach.Suzanne on 12/11/2014
Tara, the instructor, gave good "extras" that I wasn't expecting. Our class had varying knowledge levels and she kept us all engaged.Liz on 12/11/2014
Very engaging instructor. Mr. Rosenthal is very knowledgeable and eager to answer questions.Stephanie on 12/8/2014
This class really explained the importance of keywords and managing accounts. The instructor was patient and easy to understand.Kim on 6/11/2014
Great introduction to Google AdWords! Justin was a great instructor and went at an easy-to-follow yet informative pace.Alex on 6/11/2014
Great value. Sam was very professional and very knowledgeable... was a perfect "10".Larry on 7/17/2013
To the point most important features were taught. Instructor very knowledgeable, good tips/tricks - especially for small budgets.Lisa on 7/17/2013
Great intro to AdWords.Liz on 3/13/2013
[The instructor was] wonderfully knowledgeable and easy to listen to.Holly on 7/16/2012
Great value for my clients! Instructor was incredibly knowledgeable, thorough and informative - thank you!Cheryl on 10/25/2011
Very helpful and thorough information. The instructor was very personable and able to answer questions.Dolly on 10/11/2010
Loved all 3 hours, completely intriguing. Benji was fantastic, knowledgeable, and helpful.Jenna on 10/11/2010
Really got my wheels turning, ready to spend more on AW.Austin on 12/17/2009
Highly interactive, great knowledge base, friendly approachable instructor.Stephen on 12/17/2009

Chapters for Getting Started with Google AdWords

Chapter Name Start Time (HH:MM:SS)
Introduction 00:00:00
Terms and Definitions 00:01:45
Importance of Good Landing Pages for Conversions 00:07:34
Introduction to the AdWords Platform 00:11:01
Intoduction to Ads and Ad Groups 00:12:23
Organic vs. Paid Search Results 00:13:57
What is Google AdSense? 00:16:18
Targeting Particular Positions for My Ads 00:16:49
Video: So What Is AdWords? 00:19:27
Why It's Hard to Make Money with AdWords 00:23:23
How Ads Are Served 00:29:18
Video: Understanding AdRank 00:30:35
Measuring Success with AdWords Campaigns 00:37:53
Using AdWords for Organic Search Engine Optimization 00:40:19
Video: Budgeting for Your Online Advertisting 00:43:02
Video: How to Optimize Your AdWords Ad Position 00:51:15
Choosing the Right Keywords 00:55:44
Writing Good Ads 00:59:33
Overview of Primary "Tabs" In AdWords 01:02:07
Review of AdWords Structure/Heirarchy 01:07:21
Sharing Access 01:12:05
Why You Need To Plan Your Campaign/Account Structure 01:14:49
Campaign Types 01:16:53
Bidding Strategy 01:17:51
Campaign and Ad Group Management 01:19:08
How to Choose Your Campaign Settings 01:19:21
Tips for Organic Search Insights 01:24:07
Creating an Example Campaign 01:26:36