Getting Started with Google Analytics

What You'll Learn

Google Analytics is a free tool which can show you everything you need to know about your web users, informing you which pages and online campaigns are most effective. This workshop focuses on training you on how to use Google Analytics to drive actionable insights from your data.

Starting with a little background on how web analytics works, we'll go over and show you how to install Google Analytics on your website. We'll then end with a walk-through of everything you'll need to know about the Google Analytics tool and how to make it work for you. You'll leave class with both knowledge and resources for further learning.

This workshop will cover:

  • An overview of a typical Google Analytics implementation
  • Important administrative settings you need to know
  • A walkthrough of the Google Analytics interface and reporting
  • How to interpret data and find actionable insights in your reports
  • Helpful resources for advanced implementations

Before you attend:
We recommend signing up for a free demo account before coming to this workshop, in order to get the most out of it. Also, students should bring a laptop to get the most out of the class (follow along in the live demo if you choose + note taking).

Who Should Take This

Intermediate level web designers, developers, marketers, or business owners who want to know how web users interact with their sites. If you don't understand basic web terms, you should take Web Fundamentals first.

Presented By Tara Dunn

Tara Dunn

Tara Dunn is the Analytics Director at Location3 Media in Denver. As a Google Analytics and Google AdWords Qualified Individual, Tara has over seven years experience in web analytics - on everything from solutions for small businesses to large brands and enterprise level clients. She has presented numerous training sessions, leading her company to become a Google Analytics Certified Partner. Her daily activities include strategic applications of web analytics in business settings, providing and troubleshooting analytics implementations, and providing actionable insights to her clients.

BDA Members

(Length: 2 hours, 14 minutes / Large Version: 2.14 GB / Small Version: 797 MB)
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About The Video:

BDA Members: $35.00

Non-Members: $50.00

(Length: 2 hours, 14 minutes / Large Version: 2.14 GB / Small Version: 797 MB)
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Customer Comments

A wealth of information.Gwendolyn
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Comments For: Getting Started with Google Analytics

Justin is extremely well organized, thorough and clear in presenting his expertise. Excellent!Doug on 7/6/2016
Very valuable class and the instructor was great.Caitlin on 10/15/2014
The instructor was enthusiastic and knowledgable.Kyle on 9/29/2014
Very detailed and informativeAmy on 9/29/2014
This was the best class I have ever taken at BDA. The teacher was great, the topic was relevant and easy to follow. Great Class.Amanda on 7/3/2014
This was a terrific class. Tara came well-prepared and the survey of google analytics was quite helpful.Erica on 1/14/2014
"learned about many unique features." Instructor was "well informed."Victoria on 1/13/2014
LOTS of actionable tips. Tara knows her stuff was able to handle questions and gauge audience knowledge level.Lisa on 5/20/2013
Great workshop that was very practical and easy to understand.Maureen on 3/1/2013
I found it very informative for an introduction to Google Analytics class.Jeffrey on 2/19/2013
A wealth of information.Gwendolyn on 3/26/2012

Chapters for Getting Started with Google Analytics

Chapter Name Start Time (HH:MM:SS)
Introduction 00:00:00
About Goals in Google Analytics 00:01:36
How to Think About Goals 00:02:15
What is a Conversion? 00:05:11
How to Setup Goals 00:08:01
Destination Type Goals 00:13:09
Duration Type Goals 00:18:19
Pages/Screens Per Session Type Goals 00:19:58
Events Type Goals 00:20:39
Using/Installing Tracking Code 00:28:46
About Campaigns 00:31:12
Using Google's URL Builder 00:33:02
Linking Your Google Analytics and AdWords Accounts 00:39:09
Filtering Yourself Out of Reports 00:40:04
Insights and Reports 00:47:04
About Bounces and Bounce Rates 00:48:34
Tips and Tricks for Reports 00:52:50
Example on How to Get Insights from Reports 01:00:41
How Google Determines Demographic and Interest Information 01:01:13
Geographic Reports 01:05:58
More About Conversions 01:08:46
Behavior (New vs. Returning, etc.) 01:14:49
About the Mobile Report 01:17:19
About the Users Flow Report 01:20:52
About the Acquisition Report 01:25:58
About the All Referrals Report 01:44:06
Social Reports 01:47:05
Behavior Reports 01:49:43
Conversion Reports 01:51:59
Custom Reports 01:58:41