Branding Basics

What You'll Learn

You may build a thousand websites or design a thousand logos but never truly create a brand. What is a brand? Why is it important? Why should it matter to you or your business? And how do you go about building one?

A brand is many things - a promise, a personality, a style, a point of view, a unique selling proposition that differentiates you from the competition, the reason you do what you do and why someone should hire you. In this highly-interactive workshop, we'll explore the basics of branding as using that foundation, give you tools to help kick start your own brand-building process.

This workshop will cover:

  • The difference between Marketing, Advertising and Branding
  • What a brand is and why it matters
  • Essential components of a brand
  • How Ad Agencies create brands
  • Questions to ask yourself to create a brand that reflects your unique selling proposition
  • Tips from the trenches for building your brand

Who Should Take This

Sole proprietors, entrepreneurs, very small to medium sized businesses, creatives working with clients, or a leader trying to infuse branding into your business.

$69
BDA Members
$89
Non-Members

Registration:

BDA Members: $69.00

Non-Members: $89.00

Available Dates

Sorry, we don't have this event scheduled right now but we'll probably be adding it again soon! If you're interested in this event, we recommend using our follow feature to be notified the next time we add it to our schedule. You can also email us to request that we add it soon.

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