Introduction to Search Engine Optimization
Characteristics Of This Class:
This workshop will cover:
- How search engines work
- Google vs. Yahoo and the rest
- The importance of links
- How PageRank works
- Keyword research & targeting
- Content strategy
- What 'black hat' techniques are and why you should avoid them
Who Should Take This:
Web designers who want to improve their sites' visibility on Google and other search engines. You should understand the Fundamentals of Web Design and be familiar with HTML
Dave Taylor
Dave Taylor has been involved with the Internet since 1980 and is widely recognized as an expert on both technical and business issues. He has been published over a thousand times, launched four Internet-related startup companies, has written twenty business and technical books and holds both an MBA and MS Ed. Dave maintains four weblogs: The Business Blog at Intuitive.com, Ask Dave Taylor, Dave On Film, and Attachment Parenting Blog. Dave is an award-winning speaker, sought after conference and workshop participant and frequent guest on radio and pod programs.
I learned a lot about some tools and resources I hadn't known about before. The class reinforced concepts that I hadn't thought about in a while, and Dave was great!
Tim, 1/14/2013
Dave Taylor gave a fantastic presentation!
Kelley, 1/14/2013
Very informative - I've done basic HTML overviews and I felt very comfortable in class.
Casey, 1/14/2013
Great info on a topic that has been a little mysterious.
Lisa, 10/29/2012
Great! Just what I needed. The instructor was personable and helpful.
Sarah, 10/29/2012
The class material and topics discussed were thorough and extremely useful. I appreciated that all my questions were answered.
Amalia, 10/29/2012
Great dos and don'ts for my web page. Dave is articulate and humorous, and quite knowledgeable.
Greg, 10/29/2012
Great intro and a very educating class. Gives the perspective of an overall marketing goal for business.
Laura, 10/29/2012
Great info, the instructor is super knowledgeable & passionate about the subject. He answers questions with real-life examples.
Lisa, 10/29/2012
It was a good overview. Will likely take the next one. [Dave Taylor] is a great presenter explains everything clearly.
Rob, 7/9/2012
This was a good class very helpful. The instructor was very organized, prepared, easy to understand.
Wendy, 7/9/2012
This is the 3rd SEO class I've taken and I found the presentation of this class to be the easiest to follow and most applicable of all of them. Thanks!
Heather, 5/30/2012
Definitely filled in some blanks - will be back for the Advanced Search Engine Optimization workshop.
Richard, 5/30/2012
I enjoyed [the instructor's] lively wit, engagement with the class, 'white hat' ethical standards, and experience in the current, real-world market.
Nadia Eve, 5/30/2012
I have been teaching myself SEO and this class was great for me to ask some of the questions I have been wondering about. [The instructor] was great and answered all of my questions.
megan, 5/30/2012
Great content! Great instructor!
Cheryl, 5/30/2012
I began class not knowing anything other than SEO existed and now I can confidently apply it to my website.
Amelia, 3/14/2012
Great class! Dave was great!
Jennifer, 3/14/2012
Dave was great! Informative, patient and took time to answer questions.
JoOnna, 1/23/2012
Great teacher, very charismatic. 100% satisfied.
Justin, 1/23/2012
Great content and presentation - a ton to implement on my site.
Mark, 1/23/2012
Informative and Interesting. It will definitely help me market my site.
Brianna Nicole, 10/3/2011
This workshop really clarified what tactics work and where we've been misguided in servicing our clients. Plus I learned some new helpful hints!
Megan, 7/13/2011
I learned valuable knowledge about analysis that I had never thought of.
Sarah, 7/13/2011
Dave is incredibly articulate, informed and organized. I will take his other courses.
Vanessa, 7/13/2011
I am a web designer/developer trying to gain skills in my field SEO is relevant and the class gave me needed info.
Tehya, 9/27/2010
Exactly what I needed to know for my business and organizations.
Danice, 9/27/2010
Learned a lot of info that I never thought of... [Dave Taylor] is excellent.
Evert, 9/27/2010
It solidified the foundations of SEO for me.
Chad, 7/22/2010
This is/was an amazing intro to SEO! Dave was very dynamic and made this confusing topic more graspable.
Courtney, 7/22/2010
Great info, Dave is very knowledgeable.
rachael, 7/22/2010
Very clear, good teacher, examples and tactics to use.
Danielle, 4/14/2010
I found this class enlightening and energizing. I have so many great ideas today as I write a marketing plan for a novelist...thank you for a terrific evening and time well spent! THANK YOU, DAVE!
Lisa, 11/5/2009
This class will help me in my career as well as for my own personal website. Loved it. Very valuable.
Marie, 11/2/2009
I had a completely different idea of how to optimize sites for search engines. It's nice to have the right info. :-)
Sabrina, 7/15/2009
I'm building some websites, and this served as a wonderful foundation to an intelligent SEO design process.
Austin, 1/14/2009
Great experience and instructor. No BS - very practical and concise with someone who is clearly a good instructor as well as an industry expert. A+ to BDA for this course.
Jon, 5/9/2007
Very informative and practical tips provided by this expert presenter. New classroom is great! BDA program highly recommended to all.
Barry, 5/9/2007
Very helpful presentation... Explanations clear enough for a complete web novice like myself, with specific actions that can be done in manageable doses.
Christina, 3/23/2006
Very Informative & well presented, Thank you.
Pamela, 3/23/2006
Great insight into search marketing, and how that fits into your online and overall marketing budget.
Drew, 3/22/2006
This was an excellent presentation, the speaker was obviously very knowledgeable!
Maureen, 3/22/2006
Related Classes & Workshops
Below is a list of classes & workshops that are related to the one you are reading about now. We also encourage you to take a look at our "help me choose" page for much more information on choosing which BDA program is right for you.
Optional Payment Plan for Transitions Certificate Programs:
We want to make our training as accessible as possible so we offer a simple payment plan for our Transitions Certificate Programs. Each of the 4 payments is 25% of the total registration fee with no finance charges or other costs. The first payment will be taken when you register and the remaining 3 payments are paid every month for the following 3 months (detailed payment information in the table below). It's easy to take advantage of this option and we encourage you to sign up early since these programs often fill up fast! If you're interested, don't register online. Instead, please contact BDA staff at 303-800-4647 or email us with the name and start date of the program you wish to attend (info@boulderdigitalarts.com) and we'll get you setup, take your first payment, and confirm your registration.
Payment Program Details
| BDA Member | Non-Member | |
| Payment 1 Paid at time of registration. |
$19.75 | $24.75 |
| Payment 2 Due one month after registration. |
$19.75 | $24.75 |
| Payment 3 Due two months after registration. |
$19.75 | $24.75 |
| Payment 4 Due three months after registration. |
$19.75 | $24.75 |
| Note: registrants using the payment plan are not eligible for the early registration discount and always pay the standard registration fee ($79.00 for BDA members and $99.00 for non-members). | ||
Registration Fees
BDA Members: $69.00
Non-Members: $89.00
Registration Discount Applied
You save $10.00 by registering before midnight on 7/6/2013. Standard registration fees for this program are $79.00 for members and $99.00 for non-members.
Schedule
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[It gave me a] more thorough understanding for my profession.
Emily, 4/8/2013