Learning the Business of Photography

What You'll Learn

The Business of Photography is a three-hour class designed to help the budding photographer get his business started. The course will introduce the photographer to not only the world of marketing, social media, web presence and spreading the word about your photo business, but also about the business of running a photography business.

Photography as a business is more and more challenging in the digital age. Photographers need to stay abreast of new technologies, new media and the latest trends on the Internet. Not only do you need to be a good and competitive photographer, but you must also be a well-rounded business person and a self-promoter, no matter what area of photography you decide to pursue.

This Workshop will cover:

  • Choosing your goals in photography
  • Developing a business plan
  • Individually Owned Business or LLC
  • Location and Equipment
  • Developing and Operating within a Budget
  • Determining your prices
  • Developing a Website
  • Working with Social Media: Twitter, Facebook and Others
  • Marketing - Email, Cold Calls, Advertising

Who Should Take This

This workshop is geared toward photographers who need guidance in starting or maintaining a successful photography business, as well as established photographers looking for insights on improving their business.

Presented By Bob Pearson

Bob Pearson

Bob Pearson is a photojournalist and editor with 30+ years of experience in news photography, covering sports, politics and the human condition worldwide. Bob spent over 20 years with Agence France-Presse (AFP). He served as Chief Photographer and Director of Photography for AFP, covering the White House and Capitol Hill, and coordinating coverage for North America. Pearson's photographs have been published worldwide, including major newspapers and magazines such as The NY Times, USAToday, Time Magazine, Newsweek, US News and World Report, Paris Match, Der Spiegel and others.

Bob is currently based in Indian Hills where he runs his freelance photography and consulting business.

$35
BDA Members
$50
Non-Members

(Length: 2 hours, 1 minutes / Large Version: 1.8 GB / Small Version: 693 MB)
+ Show Video Chapters

About The Video:

BDA Members: $35.00

Non-Members: $50.00

(Length: 2 hours, 1 minutes / Large Version: 1.8 GB / Small Version: 693 MB)
+ Show Video Chapters

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Customer Comments

Hearing about Bob's real world experience was helpful and meaningful. This was a great class and I really enjoyed the topic and the instructor. Bob kept the course on track, and easily and fully answered all of our questions.Donna
Read All Comments

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With N/A

Fees: $69 for members / $89 for non-members

Hands-On Digital Photography Introduction
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Comments For: Learning the Business of Photography

Bob did a good job of surveying a exceedingly broad topic. It was clear he spoke from great experience, from many years as a news photographer, and his more recent transition to freelance work. Good stuff!Vince on 8/3/2015
Bob did a good job of surveying a exceedingly broad topic. It was clear he spoke from great experience, from many years as a news photographer and his more recent transition to freelance work. Good stuff.Vince on 7/28/2015
I thought Bob was a great speaker and ran a very informative session. He covered a broad spectrum of topics in a friendly and open manner that allowed for questions without feeling intimidated.Shea on 3/17/2015
Hearing about Bob's real world experience was helpful and meaningful. This was a great class and I really enjoyed the topic and the instructor. Bob kept the course on track, and easily and fully answered all of our questions.Donna on 3/17/2015
Bob was a bastion of information, very personable and open to questions from the class. Very grateful for Bob sharing his experience and knowledge.Brian on 12/3/2014
Lot of information for business and photographic knowledge. Bob is a good speaker, clear and knowledgable!Deb on 12/3/2014
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Chapters for Learning the Business of Photography

Chapter Name Start Time (HH:MM:SS)
Introduction 00:00:00
The Business of Photography 00:05:01
Business Plans 00:14:02
Executive Summary 00:15:17
Company Creation 00:17:51
Company Description 00:26:33
Organization & Management 00:30:09
Marketing & Sales 00:32:06
Financial Projections 00:35:09
Funding 00:37:20
Equipment - Lenses 00:38:42
Equipment - Cameras 00:45:43
Equipment - Lenses Continued 00:56:57
Software 01:03:03
Stock Photography 01:07:16
Equipment - Lighting 01:12:52
Equipment - Accessories 01:17:10
Equipment - Computers 01:22:41
Insurance 01:24:47
Archiving 01:32:50
Make Your Business Stand Out 01:36:02
Pricing 01:41:41
Marketing 01:46:28
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