Millionaire Marketing on a Shoestring Budget

What You'll Learn

Business owners and solopreneurs are always looking for new customers. Yet, many of them don't know how to get out there and get exposure to prospects without feeling like they're "selling." Also a business owner herself, Debra Jason has spent more than 25 years marketing her services. Through good and bad times, she has accumulated a wealth of knowledge and will present her tips and business-building strategies in this program.

Colorado business owners who want to succeed in good times as well as turbulent ones can't afford to overlook the importance of marketing and the role it plays in their business' longevity. Designed for enthusiastic business owners, service-based solo- and entrepreneurs, coaches and freelancers, this program provides them with practical and creative ideas on how to spread the word about their products, programs or service - without breaking the bank.

During this engaging presentation, we'll explore topics such as:

  • The one thing 90% of consumers trust more than advertising.
  • The most fun way to market yourself to prospects - without a hard-core sales pitch.
  • One simple step they can take that leads to referrals and new business.
  • How to obtain amazing free publicity.
  • One way to find prospects from the comfort of your home - in their PJs or sweats. (Hint: It's not social media.)
  • Six top reasons social media should be in your marketing toolbox.
  • Eight ideas to charge your batteries and keep your creative juices flowing when you're blogging.

Who Should Take This

This workshop can be of benefit to any motivated self-starter who's diving into the business sector on their own terms. Freelancers, coaches, solopreneurs, small business owners and others are all encouraged to join in on the discussion.

Presented By Debra Jason

Debra Jason

Marketing & writing with heart, not hype, Debra Jason is an author, speaker, trainer, direct response copywriter and multi-faceted marketing strategist. She speaks about the value of building relationships and the art of engaging as they relate to marketing, social media marketing, copywriting and networking (online and off). With close to three decades of experience running her own business, she empowers her listeners with the marketing tools they need to gain increased exposure, create a steady stream of happy clients, boost their income and build their businesses cost-effectively.

Debra presents workshops and seminars privately for small businesses and trade organizations/associations as well as at the university level. She teaches Continuing Education classes at the University of Colorado at Boulder and through the Professional Development department at the University of Colorado at Denver, through the LifeLong Learning department of the Boulder Valley School Districtt. She has been a guest speaker at the University of Northern Colorado and the University of Colorado at Denver. She created the first social media program offered through the Office of Continuing Education and Training at Kaua`i Community College.

BDA Members

(Length: 1 hours, 37 minutes / Large Version: 1.4 GB / Small Version: 553 MB)
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About The Video:

BDA Members: $35.00

Non-Members: $50.00

(Length: 1 hours, 37 minutes / Large Version: 1.4 GB / Small Version: 553 MB)
+ Show Video Chapters

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Chapters for Millionaire Marketing on a Shoestring Budget

Chapter Name Start Time (HH:MM:SS)
Introduction 00:00:00
Your Market - Ideal Client 00:08:35
Your Market - Psychographics 00:09:56
Your Market - Your Message 00:17:59
Plan of Attack #1 - Join Organizations 00:22:53
Plan of Attack #2 - Public Speaking 00:27:03
Plan of Attack #3 - Teach 00:30:29
Plan of Attack #4 - Write 00:31:38
Plan of Attack #5 - Press Release 00:37:50
Plan of Attack #6 - Publications 00:47:19
Plan of Attack #7 - Direct Mail 00:48:03
Plan of Attack #8 - Make Allies 00:49:36
Plan of Attack #9 - Build your Tribe 00:51:36
Plan of Attack #10 - Social Media 00:55:06
Plan of Attack #11 - Social Networking 01:06:33
Plan of Attack #12 - Blogging 01:09:14
Plan of Attack #13 - Podcasts 01:21:27
Plan of Attack #14 - Word of Mouth 01:23:29
Wrap-up 01:26:28