Fundamentals of Typography

What You'll Learn

Typography - the selection and design of text on a page or screen - is one of the most important elements of any visual communications, whether print, video, web or interactive media. Great typography makes the difference between a look that is just "acceptable" and a design that is truly pulled together and professional.

Type design is key to conveying brand and personality. Producers spend hours listening to voice talent to select just the right personality for the spoke word. Type has the same power for the written wrod. It literally creates an emotional response, just like tone of voice.

It is also critical to design type well for readability and communication. Research shows that bad typography takes longer and requires more effort to read and comprehend. Poor type design has even been shown to negatively affect the reader's mood.

In this workshop we'll start with the basics and help you build skills to get your type on track.

This workshop will cover:

  • What "good" typography really means.
  • Best practices for selecting and combining typefaces.
  • How we read - legibility and why it matters
  • Anatomy of a letterform
  • Classifying typefaces for mood and purpose
  • Designing with weights, styles and color
  • How type alignment and size impact design
  • Kerning, Tracking, Leading and other details that make all the difference

What to Expect:

  • This is a lecture-style workshop, but we'll do some fun interactive exercises to help sharpen your skills.
  • This workshop is ideal for those who work with type but are not graphic designers by training, such as editors, animators, interface developers.
  • This workshop is not intended to cover software specific skills for setting or animating type, the material we'll cover is essential no matter what application you are working in.

Presented By Marya Read

Marya Read

Marya Read has directed and produced countless corporate and educational videos, TV spots and multimedia campaigns during her more than 30 years in advertising, marketing communications and production. Her career has ranged from creative direction at global ad agencies including Grey Worldwide to directing production and content teams at The Diversity Channel. Marya serves as SeniorCreative Director at People Productions. She has overseen production and campaigns for clients including Medtronic, Cochlear Americas, U.S. Department of Education, Microsoft, Avon, Marriot Hotels and many others.

Marya's early years as a art director/graphic designer, with a B.F.A in visual communications, has fueled her ongoing passion for type and graphics across all types of media.

$35
BDA Members
$50
Non-Members

(Length: 2 hours, 53 minutes / Large Version: 2.9 GB / Small Version: 1 GB)
+ Show Video Chapters

About The Video:

BDA Members: $35.00

Non-Members: $50.00

(Length: 2 hours, 53 minutes / Large Version: 2.9 GB / Small Version: 1 GB)
+ Show Video Chapters

  Money-Back Guarantee

We're sure our programs are awesome! If you don't think you got your money's worth, we'll give you a full refund within 30 days of your purchase. So, get going today - risk free!

  Why Our Videos Are So Awesome

  • Practical: Learn practical skills quickly from industry pros that you can apply right away.
  • Incredible Content: Videos range from 10 minutes to 3 hours with detailed chapters and all the class materials (when available).
  • Flexible: Learn at your own pace anywhere. Stream our videos to your computer or mobile device or download them to use offline on your commute to work.
  • Lifetime Access: Whether you download the program or prefer to stream it from our website, your access to the videos never expires like a subscription program would.
  • Proven: BDA has been educating creative pros for nearly ten years in Boulder and now you can join us wherever you are! Welcome to Boulder!
  • Value: Get exactly what you need - when you need it - at a super low price. No ongoing subscription fees, no commitments, instant purchase and instant learning.
  • Quality: All BDA videos are professionally produced with high definition video and great sound.

Related To: Fundamentals of Typography

Graphic Design Certificate Program

Graphic Design Certificate Program

Fees: $1099 for members / $1199 for non-members

Copywriting for the Web

Copywriting for the Web

With Mike Connolly

Fees: $69 for members / $89 for non-members

Branding Basics

Branding Basics

With To Be Determined

Fees: $69 for members / $89 for non-members

Introduction to User-Centered Design

Introduction to User-Centered Design

With Laura Upham

Fees: $69 for members / $89 for non-members

×

Chapters for Fundamentals of Typography

Chapter Name Start Time (HH:MM:SS)
Introduction 00:00:00
Typography is What Language Looks Like 00:03:58
History of Type 00:09:43
Anatomy of Typography 00:14:14
Contrast of Type 00:28:37
Letter Spacing and Kerning 00:32:16
Line spacing and Leading 00:38:39
Alignment 00:41:30
Color of Type 00:51:39
Type Classifications 00:56:59
Using Type in Different Kinds of Media 01:13:04
Best Practices for Choosing and Pairing Type 02:03:05
Complementary Typefaces 02:10:06
Question and Answers 02:35:42
×

GET INSTANT ALERTS ABOUT

NEW CLASSES & EVENTS!

SIGN UP FOR OUR NEWSLETTER!

WIN FREE CLASSES BY CONNECTING WITH US!

CLOSE THIS THING