Branding Yourself for Career Shifts Using LinkedIn & Facebook

What You'll Learn

Are you feeling stagnant and stuck in your career and wondering what's next?
Do you have an entrepreneurial spirit with a passion you dream of turning into a business?
Are you a freelancer shifting gears in the services you offer?

If you answered "yes, that's me," then this workshop is for you.

Making a shift in your career can be frightening, but the good news is that it can also be uplifting, exciting and fun using social networks like Facebook and LinkedIn. During this 3-hour workshop, you'll explore how using these two social platforms can help you through this time of transition and prepare for the next shift in your career.

These tools can help you market and brand yourself so you can:

  • Expand your connections and grow your network.
  • Convey who you are and how you help others.
  • Build and nurture prosperous, mutual relationships.

What to Expect

No need to be baffled by social media networking. This workshop is designed to deliver solid ideas and a fun experience that will provide you with:

Five steps to prepare you for successful career transition.

  • Six ways to build your brand with LinkedIn.
  • Three Facebook strategies for getting attention and respect while boosting your credibility.
  • One simple step you can take that leads to 14-21 times more views of your LinkedIn profile.
  • One key element that is essential to your business/career success.

What Not to Expect

  • This workshop is not about advanced Facebook and LinkedIn marketing and/or advertising strategies.

Presented by:

Marketing & writing with heart, not hype, Debra Jason is an author, speaker, trainer, direct response copywriter and multi-faceted marketing strategist. She speaks about the value of building relationships and the art of engaging as they relate to marketing, social media marketing, copywriting and networking (online and off). With close to three decades of experience running her own business, she empowers her listeners with the marketing tools they need to gain increased exposure, create a steady stream of happy clients, boost their income and build their businesses cost-effectively.

Debra presents workshops and seminars privately for small businesses and trade organizations/associations as well as at the university level. She teaches Continuing Education classes at the University of Colorado at Boulder and through the Professional Development department at the University of Colorado at Denver, through the LifeLong Learning department of the Boulder Valley School District. She has been a guest speaker at the University of Northern Colorado and the University of Colorado at Denver. She created the first social media program offered through the Office of Continuing Education and Training at Kaua`i Community College.

In 2007, after 20+ years and numerous awards for broadcast radio sales achievement in Miami, Deborah Shane took a 'leap with faith' and launched Her diverse experience with Cox Media, iHeart Radio and Classical WTMI gave her a diverse client and public experience. She stuck with her knowledge and skills and tapped into the trends of the day: social media marketing, career transition, professional branding, networking for entrepreneurs, small businesses and consultants. She is grateful of my peer recognition as Top 100 Podcast for Small Business 2013-15 by as well as Top 50 SMB Influencers on Twitter 2015-Dunn and Bradstreet. Deborah is a LinkedIn publisher, contributor on SmallBizTrends, Careerealism and have been a popular go-to resource for national media including CNN, Fox, CBS, NBC, ABC, industry websites and blogs. Her book, Career Transition - "Make the Shift (2011), was voted a Top Small Business Book in 2013 by Small Business Trends and she has been told it has helped many career changers over the years.

Who Should Take This

Entrepreneurs, freelancers or those professionals who are contemplating a shift or transition from what they’re doing now to something new.

Presented By Multiple Instructors

BDA Members


BDA Members: $69.00

Non-Members: $89.00

Available Dates

Sorry, we don't have this event scheduled right now but we'll probably be adding it again soon! If you're interested in this event, we recommend using our follow feature to be notified the next time we add it to our schedule. You can also email us to request that we add it soon.

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Fees: $79 for members / $99 for non-members