AdWords for Non-Profits
What You'll Learn
Part of our Digital Essentials series, these fast-paced, 2-hour workshops are designed to introduce you to cutting-edge topics quickly and affordably. These workshops explore transformative tools, technologies and ideas that can truly empower you in work, life and creative pursuits.
Did you know that Google offers a grant program for non-profits so that they can advertise on Google using their AdWords network for free?
Join us for this fast-paced, 2-hour workshop taught by an AdWords Expert. You will learn how to take advantage of the Google Grant Program and receive an overview of how to use AdWords to create advertising campaigns on Google that support your non-profit. In addition to the mechanics of setting up and running a campaign, you will also learn expert tips and tricks on how to use AdWords efficiently.
The course will cover:
- The Value of Adwords
- Google Ad Grants for Nonprofits
- Account Creation
- Campaign Setup
- Keywords and How to Choose Them
- Ad Groups and How to Use Them
- Ads and Tips on Writing Them
- Using Ad Extensions
- How to Track Your Advertising Results
- Basics of Google Analytics Tracking
Who Should Take This
This is an introductory-level workshop for people who will be running AdWords advertising campaigns to promote a nonprofit organization.
Presented By Sam Irwin
Sam Irwin has worked in digital marketing since 2004 and has become an "online marketing lifer". Over the years he has managed a wide variety of SEM and SEO products: everything from on-site SEO, content strategy and local search optimization to Pay Per Click and Display advertising. Solving complex problems and creating successful outcomes for clients is what keeps the job fresh after all these years.
After eight years working for local agencies, he founded Eastern Star Marketing which offers a full suite of SEO and SEM services from strategy creation to day-to- day management. By relying on data and experience we build a transparent relationship with each client aimed at leveraging the right channels for the best results.
Specialties include: Online Marketing Strategy, SEO, Content Creation, Pay Per Click (PPC), Display Advertising, Tracking and Analytics, A/B Testing and Conversion Optimization.
BDA Members: $30.00