Techmoths - Let's get started! A marketing plan is an integral part of your overall business plan. It is designed to identify your ideal target market and how you can reach it. A marketing plan is important in winning and keeping customers. It is strategic, objective, and spells out all the tools and tactics you’ll need to achieve your sales goals. When creating a marketing plan, you need to answer important questions about your business vision, mission, goals, including your strengths and weaknesses. This will enable you to develop an effective marketing plan that will support your overall business mission.