What You’ll Learn

Looking back at 9/11 when times got tough, companies began cutting back. Sometimes they let employees go and stopped there. Other times, they eliminated their marketing – afraid to spend marketing dollars.

Today, in this COVID-19 environment, we know it’s about more than letting employees go. Many businesses – small and large – were required to shut their doors to customers. If you are one of them, you know that, despite the crisis closures, it’s important to maintain a presence in the marketplace.

When you remain visible during the hard times, customers and prospects will remember you when the good times return. Keep your message out there, stay top of mind and do so with authenticity and compassion.