Guerrilla Marketing with Facebook Hands-On
What You'll Learn
Facebook has evolved into one of the most complex platforms on the Web, with dozens of advertising and promotional opportunities, and a wide variety of ways to engage your customers and fan base. But doing it right and figuring out how to maximize your visibility is another thing entirely, and Facebook doesn't make it easy with their incessant push for your advertising dollar.
In this exciting workshop, social media marketing expert Dave Taylor will walk you through a smart Facebook marketing strategy for your company with an emphasis on hands-on exercises. You'll need to have a business or fan page already set up and access to it as an admin when you walk into class. If you have an upcoming event we encourage you to bring to class photos of your product, service, or other collateral to help us understand your existing marketing and positioning.
This is a hands-on class where you'll "learn by doing" - therefore you'll need a computer (Mac or PC). If you need any particular software installed, that will be detailed below. Not all programs require special software so if there isn't any detailed listed below you will only need a computer with an up-to-date web browser.
You'll need to have a business or fan page already set up and access to it as an admin when you walk into class.
Who Should Take This
Students who understand basic social media marketing strategies and want to dive deeper into Facebook. Familiarity with computer basics and social media navigation is highly recommended.
Presented By Dave Taylor
Dave Taylor has been involved with the Internet since the beginning and is widely recognized as an expert on both technical and business issues. He has been published over a thousand times, launched four Internet-related startup companies, has written twenty business and technical books. A professor at the University of Denver where he teaches graduate courses on digital marketing and media & society, he holds both an MBA and MS Ed. Dave maintains two active Web sites, Ask Dave Taylor.com and his GoFatherhood parenting blog, as well as a popular YouTube tech channel AskDaveTaylor. Dave is an award-winning speaker and sought after conference leader, workshop speaker, panelist and judge.
BDA Members: $129.00