What You'll Learn

Video production doesn't have to take months and cost thousands. Professional, well-produced videos can be achieved, you just need the right plan, tools and gear. This class will teach you how to create professional videos using simple equipment and video production apps. This five-part class, taught by two digital marketing and video professionals, will get you up to speed on what it takes to produce professional videos.

This class will be most valuable when applied to a project, so please come with a video project in mind (even if it's a high-level idea). Parts of the classes will be working on your project, so it's best to have a general idea before the class.

Class 1: Strategy, Vision and Concept

In the first class, you'll learn where video works best, creating a concept, the importance of a creative brief and where to begin to bring your vision to life. What's the point? Why are you making the video? Who is the audience? What will resonate with them? What are your goals? Where will it live?

Class 2: Planning & : Gearing Up

You'll learn about the equipment necessary to bring your ideas to life (it might just be your phone!). Learn what we have on our gear list and what is possible with a budget of any size. This show-and-tell class allows you to interact and test various options for cameras, audio, phone shooting gear and other production equipment.

Class 3: Pre-Production & Production

Learn everything you need to know before hitting the record button! We'll dive into filming best practices, from a bare-bones phone shoot to a full camera setup. We will discuss practical shooting tips and tricks, basic lighting, good audio, location scouting, talent and more.

Class 4: Post-production

You have your footage, now what? This class explores the navigation of an editing program, editing best practices and the elements of a good edit. We'll also go over the best resources for music, graphics, stock footage and voiceover, and how to export your video.

Class 5: Distribution

We will revisit the brief and strategy you created in class one and discuss the effective channels to distribute, how to cut down and repurpose your video and how to measure success. This class will hit on paid promotion, sharing links, consistency in content creation and distribution, YouTube optimization, and what analytics you need to know.