FREE WORKSHOP: Using Email Marketing for Big Impact
What You'll Learn
Staying relevant and helpful to your customers is critical to thriving as a small business, whether they are a potential customer or have been using your services for years. Advertising campaigns get expensive quickly and social media too easily gets lost in the mix. Email marketing is still one of the most effective tools for staying in contact with your customers, with 20% of your email list opening messages on average. Learn some straight-forward strategies that you can enact immediately to help grow, maintain, and get the most out of your email list. In this class, we will cover why email marketing is still important and effective, email marketing services that are user-friendly and low-cost, how to grow your email list through your website, and how to create a template to reduce the amount of time spent creating every email. Join The Marketing Handyman, Michael Rosenzweig, as he helps to make sense of why, who, and how you should grow your email marketing. While this class will be focused on local, service-based businesses, the skills learned will be relevant to all business owners.
Presented By Michael Rosenzweig
With a background in teaching and holding just about every position in a summer camp, Michael is a natural educator who has a knack for finding creative ways to approach marketing your business, services, or nonprofit mission. After studying marketing in college and trying a few careers, Michael landed in Colorado with a job in the nonprofit world, working his way up from the Receptionist to the Marketing Director. He subsequently went to work at a digital marketing agency where he helped small businesses grow and learned the value of scalable systems and processes.
Michael founded The Marketing Handyman to change the way local businesses and nonprofit organizations think about marketing agencies and consultants. He truly enjoys sharing his knowledge, creativity, and experience with you! Find more information about Michael and his business at themarketinghandyman.com.