March Digital Salon: Connecting Your Creative to The Strategy

What You'll Learn

BDA's Digital Salon Series features prominent members of our community for an engaging evening of networking, community and inspirational presentations. Check out the entire series.

This is a recording of BDA's March 2019 Digital Salon on March 21st, 2019.

Designers, video producers and other creatives often get stuck in the aesthetic - relegated to making pretty pictures without connecting their creative to the larger business strategy or goals effectively. This lack of integration makes the creative process more difficult, and the work less effective. Join long-time designer and video producer, Michael Coronado, as he explores this gap, why you should care, and how aligning your creative with a bigger picture can help your career!

Sponsored By:

Presented By Michael Coronado

Michael Coronado

Michael's work experience includes Creative Director of a museum, full-time instructor of a technical college, & freelance proprietor. His life experience includes husband, father, dog-owner, vintage motorcycle enthusiast and general curious tinkerer. As a designer, artist & teacher, Michael has grown to appreciate and love the building process. Seeing users interact with the finish product and "get it" is satisfying, and absorbing a concept, exploring options, then editing down to the most effective idea is a special process. Michael's clients, colleagues and students understand the concept of creating a mood and a culture behind an experience. Every brand develops a personality. Michael enjoys empowering others to learn how to define, mold or extract that personality, then broadcast it to the world. To learn more and see samples of his work, please visit

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Chapters for March Digital Salon: Connecting Your Creative to The Strategy

Chapter Name Start Time (HH:MM:SS)


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