Getting Started with Google AdWords
What You'll Learn
Whether your budget is $10 or $10 million, you can advertise your business on Google. That's because you pay only when people click on your ads, making pay-per-click (PPC) internet marketing one of today's most cost effective and targeted advertising platforms. Attend this workshop to learn how to market your business through sponsored search results on Google using their advertising platform, AdWords.
With one three-hour lecture, you will have the foundation you need to properly set up and launch an AdWords campaign, and the suggested best practices to maintain and optimize the campaign, ensuring long-term success at an ad spend level that any sized business can manage. This workshop focuses on paid search text ads, but also explores other types of Google advertising, such as display network placements and banner ads. We also discuss the differences between paid and organic search results.
This workshop will cover:
- Google AdWords definitions of key terms including keyword match types, quality scores, click through ratios and more
- Proper campaign structure
- Keyword selection
- Ad copy creation
- Budget monitoring
- Reporting and tracking results
- Best practices for max ROI
Before you attend:
To get the most out of this workshop, please register for an AdWords account before class at http://adwords.google.com.
Who Should Take This
Anyone who wants to increase traffic to their website. This workshop is ideal for people who have never used AdWords and people who already have a campaign but aren't sure if it's working or want to take it to the next level.
Presented By Sam Irwin
Sam Irwin has worked in digital marketing since 2004 and has become an "online marketing lifer". Over the years he has managed a wide variety of SEM and SEO products: everything from on-site SEO, content strategy and local search optimization to Pay Per Click and Display advertising. Solving complex problems and creating successful outcomes for clients is what keeps the job fresh after all these years.
After eight years working for local agencies, he founded Eastern Star Marketing which offers a full suite of SEO and SEM services from strategy creation to day-to- day management. By relying on data and experience we build a transparent relationship with each client aimed at leveraging the right channels for the best results.
Specialties include: Online Marketing Strategy, SEO, Content Creation, Pay Per Click (PPC), Display Advertising, Tracking and Analytics, A/B Testing and Conversion Optimization.