Marketing with Google AdWords

Whether your budget is $10 or $10 million, you can advertise your business on Google. That's because you pay only when people click on your ads, making pay per click (PPC) internet marketing one of today's most cost effective and targeted advertising platforms. Attend this workshop to learn how to market your business through sponsored search results on Google using their advertising platform, AdWords.

With one three-hour lecture, you will have the foundation you need to properly set up and launch an AdWords campaign, and the suggested best practices to maintain and optimize the campaign, ensuring long-term success at an ad spend level that any sized business can manage. This workshop focuses on paid search text ads, but also explores other types of Google advertising, such as display network placements and banner ads. We also discuss the differences between paid and organic search results.

This workshop will cover:

• Google AdWords definitions of key terms including keyword match types, quality scores, click through ratios and more
• Proper campaign structure
• Keyword selection
• Ad copy creation
• Targeting
• Budget monitoring
• Reporting and tracking results
• Best practices for max ROI

Before you attend:
To get the most out of this workshop, please register for an AdWords account before class at http://adwords.google.com.

Samantha Bedford

Related Classes & Workshops

Below is a list of classes & workshops that are related to the one you are reading about now. We also encourage you to take a look at our "help me choose" page for much more information on choosing which BDA program is right for you.

Optional Payment Plan for Transitions Certificate Programs:

We want to make our training as accessible as possible so we offer a simple payment plan for our Transitions Certificate Programs. Each of the 4 payments is 25% of the total registration fee with no finance charges or other costs. The first payment will be taken when you register and the remaining 3 payments are paid every month for the following 3 months (detailed payment information in the table below). It's easy to take advantage of this option and we encourage you to sign up early since these programs often fill up fast! If you're interested, don't register online. Instead, please contact BDA staff at 303-800-4647 or email us with the name and start date of the program you wish to attend (info@boulderdigitalarts.com) and we'll get you setup, take your first payment, and confirm your registration.

 

Payment Program Details

	BDA Member	Non-Member
Payment 1 Paid at time of registration.	$17.25	$22.25
Payment 2 Due one month after registration.	$17.25	$22.25
Payment 3 Due two months after registration.	$17.25	$22.25
Payment 4 Due three months after registration.	$17.25	$22.25
Note: registrants using the payment plan are not eligible for the early registration discount and always pay the standard registration fee ($69.00 for BDA members and $89.00 for non-members).