Getting Started with Google Analytics

What You'll Learn

Google Analytics is a free tool which can show you everything you need to know about your web users, informing you which pages and online campaigns are most effective. This workshop focuses on training you on how to use Google Analytics to drive actionable insights from your data.

Starting with a little background on how web analytics works, we'll go over and show you how to install Google Analytics on your website. We'll then end with a walk-through of everything you'll need to know about the Google Analytics tool and how to make it work for you. You'll leave class with both knowledge and resources for further learning.

This class will cover...

  • An overview of a typical Google Analytics implementation
  • Important administrative settings you need to know
  • A walkthrough of the Google Analytics interface and reporting
  • How to interpret data and find actionable insights in your reports
  • Helpful resources for advanced implementations

What to Expect

  • Intro to web basics.
  • Learning how to use the Google AdWords interface.
  • An overview of all Wordpress and other CMS plugins but nothing in-depth related.
  • Details on advanced Google Analytics topics like event tracking, data import, or custom dimensions but nothing in-depth as this is a *beginner* level workshop.

Before you attend:
We recommend going to www.google.com/analytics and signing up for a free account before coming to this workshop, in order to get the most out of it. Also, students should bring a laptop to get the most out of the class (follow along in the live demo if you choose + note taking).

Who Should Take This

Intermediate-level web designers, developers, marketers, or business owners who want to know how web users interact with their sites. If you don't understand basic web terms, you should take Fundamentals of Web Design first.

Presented By Tara Dunn

Tara Dunn

Tara Dunn is the Analytics Director at Location3 Media in Denver. As a Google Analytics and Google AdWords Qualified Individual, Tara has over seven years experience in web analytics - on everything from solutions for small businesses to large brands and enterprise level clients. She has presented numerous training sessions, leading her company to become a Google Analytics Certified Partner. Her daily activities include strategic applications of web analytics in business settings, providing and troubleshooting analytics implementations, and providing actionable insights to her clients.

$59
BDA Members
$79
Non-Members

Registration:

BDA Members: $59.00

Non-Members: $79.00

Early Registration Discount Applied
You will save $10.00 by registering before midnight on 1/30/2015. Applies to the next scheduled date only.

Available Dates

February 3, 2015 / 6pm - 9pm

In Denver

Register

Location: Denver (Details)

Denver
201 Milwaukee Street, Suite 100
Denver, CO  80206

BDA's Denver location is in Cherry Creek inside the Thrive coworking space which is one block north of the Cherry Creek Mall, and surrounded by many cafes and restaurants. There is a parking garage across the street as well as on-street parking with 2-hour meters that are enforced up to 7pm.

March 24, 2015 / 6pm - 9pm

In Boulder

Register

Location: Boulder (Details)

Boulder
1600 Range Street, Suite 100
Boulder, CO  80301

This is BDA's headquarters located at Arapahoe Avenue and Range Street in Boulder (approximately 52nd and Arapahoe) on the northeast corner of Range and Arapahoe. The building is .6 miles east of Foothills Parkway, and .25 miles west of 55th Street. Range is the street that is between the stoplights at Conestoga and Commerce. Parking is available all around the building.

April 28, 2015 / 6pm - 9pm

In Boulder

Register

Location: Boulder (Details)

Boulder
1600 Range Street, Suite 100
Boulder, CO  80301

This is BDA's headquarters located at Arapahoe Avenue and Range Street in Boulder (approximately 52nd and Arapahoe) on the northeast corner of Range and Arapahoe. The building is .6 miles east of Foothills Parkway, and .25 miles west of 55th Street. Range is the street that is between the stoplights at Conestoga and Commerce. Parking is available all around the building.

July 13, 2015 / 6pm - 9pm

In Boulder

Register

Location: Boulder (Details)

Boulder
1600 Range Street, Suite 100
Boulder, CO  80301

This is BDA's headquarters located at Arapahoe Avenue and Range Street in Boulder (approximately 52nd and Arapahoe) on the northeast corner of Range and Arapahoe. The building is .6 miles east of Foothills Parkway, and .25 miles west of 55th Street. Range is the street that is between the stoplights at Conestoga and Commerce. Parking is available all around the building.

Customer Comments

A wealth of information.Gwendolyn
Read All Comments

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Comments For: Getting Started with Google Analytics

Very valuable class and the instructor was great.Caitlin on 10/15/2014
The instructor was enthusiastic and knowledgable.Kyle on 9/29/2014
Very detailed and informativeAmy on 9/29/2014
This was the best class I have ever taken at BDA. The teacher was great, the topic was relevant and easy to follow. Great Class.Amanda on 7/3/2014
This was a terrific class. Tara came well-prepared and the survey of google analytics was quite helpful.Erica on 1/14/2014
"learned about many unique features." Instructor was "well informed."Victoria on 1/13/2014
LOTS of actionable tips. Tara knows her stuff was able to handle questions and gauge audience knowledge level.Lisa on 5/20/2013
Great workshop that was very practical and easy to understand.Maureen on 3/1/2013
I found it very informative for an introduction to Google Analytics class.Jeffrey on 2/19/2013
A wealth of information.Gwendolyn on 3/26/2012
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