Getting Started with Google Analytics

What You'll Learn

Google Analytics is a free tool which can show you everything you need to know about your web users, informing you which pages and online campaigns are most effective. This workshop focuses on training you on how to use Google Analytics to drive actionable insights from your data.

Starting with a little background on how web analytics works, we'll go over and show you how to install Google Analytics on your website. We'll then end with a walk-through of everything you'll need to know about the Google Analytics tool and how to make it work for you. You'll leave class with both knowledge and resources for further learning.

This class will cover...

  • An overview of a typical Google Analytics implementation
  • Important administrative settings you need to know
  • A walkthrough of the Google Analytics interface and reporting
  • How to interpret data and find actionable insights in your reports
  • Helpful resources for advanced implementations

What Not to Expect

  • Intro to web basics.
  • Learning how to use the Google AdWords interface.
  • There will be a short overview of all Wordpress and other CMS plugins but nothing in-depth related.
  • Details on advanced Google Analytics topics like event tracking, data import, or custom dimensions but nothing in-depth as this is a *beginner* level workshop.
  • For Advanced Google Analytic topics, please see our Google Analytics: Beyond the Basics workshop.

Before you attend:
We recommend going to and signing up for a free account before coming to this workshop, in order to get the most out of it. Also, students should bring a laptop to get the most out of the class (follow along in the live demo if you choose + note taking).

A video of this class is available for immediate viewing from only $35!

See Video Details

Bonus! in-person registrants can purchase the video at half-price after attending the class!

Who Should Take This

Intermediate level web designers, developers, marketers, or business owners who want to know how web users interact with their sites. If you don't understand basic web terms, you should take Web Fundamentals first.

Presented By Justin Rosenthal

Justin Rosenthal

Justin is trained in advanced statistics and has been working with online data sources since 2001. He applies this knowledge of online data to enhance the performance. He is the founder and organizer for Analyze Boulder, a monthly event to bring together and grow the Boulder data work community. He is founder of Rosenthal Analysis, and coined the term growth engineering to describe the firm's practices.

BDA Members


BDA Members: $79.00

Non-Members: $99.00

Available Dates

December 8, 2016 / 6pm - 9pm

Location: Boulder Location (Details)

Boulder Location
1600 Range Street, Suite 100
Boulder, CO  80301

This is BDA's headquarters located at Arapahoe Avenue and Range Street in Boulder (approximately 52nd and Arapahoe) on the northeast corner of Range and Arapahoe. The building is .6 miles east of Foothills Parkway, and .25 miles west of 55th Street. Range is the street that is between the stoplights at Conestoga and Commerce. Parking is available all around the building.

Customer Comments

Very valuable class and the instructor was great.Caitlin
Read All Comments

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Comments For: Getting Started with Google Analytics

Justin is extremely well organized, thorough and clear in presenting his expertise. Excellent!Doug on 7/6/2016
Very valuable class and the instructor was great.Caitlin on 10/15/2014
The instructor was enthusiastic and knowledgable.Kyle on 9/29/2014
Very detailed and informativeAmy on 9/29/2014
This was the best class I have ever taken at BDA. The teacher was great, the topic was relevant and easy to follow. Great Class.Amanda on 7/3/2014
This was a terrific class. Tara came well-prepared and the survey of google analytics was quite helpful.Erica on 1/14/2014
"learned about many unique features." Instructor was "well informed."Victoria on 1/13/2014
LOTS of actionable tips. Tara knows her stuff was able to handle questions and gauge audience knowledge level.Lisa on 5/20/2013
Great workshop that was very practical and easy to understand.Maureen on 3/1/2013
I found it very informative for an introduction to Google Analytics class.Jeffrey on 2/19/2013
A wealth of information.Gwendolyn on 3/26/2012