Getting Started with Google Analytics

Google Analytics is a free tool which can show you everything you need to know about your web users, informing you which pages and online campaigns are most effective. This workshop focuses on training you on how to use Google Analytics to drive actionable insights from your data.

We'll start with a little background on how web analytics works, then show you how to install Google Analytics on your website, and finally walk you through everything you need to know about the Google Analytics tool. You'll walk away with both knowledge and resources for further learning.

This workshop will cover:

• How web analytics works
• How to interpret data and find the best insights in your reports
• A demo of a typical Google Analytics implementation
• Useful plugins useful for implementing Analytics on platforms like WordPress
• Basic setups needed to make Google Analytics run properly
• A complete walkthrough of the Google Analytics interface
• Helpful resources for advanced implementations
• A complete glossary of Google Analytics terms

Before you attend:
We recommend going to www.google.com/analytics and signing up for a free account before coming to this workshop, in order to get the most out of it.

Tara Dunn

Related Classes & Workshops

Below is a list of classes & workshops that are related to the one you are reading about now. We also encourage you to take a look at our "help me choose" page for much more information on choosing which BDA program is right for you.

Optional Payment Plan for Transitions Certificate Programs:

We want to make our training as accessible as possible so we offer a simple payment plan for our Transitions Certificate Programs. Each of the 4 payments is 25% of the total registration fee with no finance charges or other costs. The first payment will be taken when you register and the remaining 3 payments are paid every month for the following 3 months (detailed payment information in the table below). It's easy to take advantage of this option and we encourage you to sign up early since these programs often fill up fast! If you're interested, don't register online. Instead, please contact BDA staff at 303-800-4647 or email us with the name and start date of the program you wish to attend (info@boulderdigitalarts.com) and we'll get you setup, take your first payment, and confirm your registration.

 

Payment Program Details

	BDA Member	Non-Member
Payment 1 Paid at time of registration.	$17.25	$22.25
Payment 2 Due one month after registration.	$17.25	$22.25
Payment 3 Due two months after registration.	$17.25	$22.25
Payment 4 Due three months after registration.	$17.25	$22.25
Note: registrants using the payment plan are not eligible for the early registration discount and always pay the standard registration fee ($69.00 for BDA members and $89.00 for non-members).