Google Analytics is a free tool which can show you everything you need to know about your web users, informing you which pages and online campaigns are most effective. This workshop focuses on training you on how to use Google Analytics to drive actionable insights from your data.
We'll start with a little background on how web analytics works, then show you how to install Google Analytics on your website, and finally walk you through everything you need to know about the Google Analytics tool. You'll walk away with both knowledge and resources for further learning.
This workshop will cover:
Before you attend:
We recommend going to www.google.com/analytics and signing up for a free account before coming to this workshop, in order to get the most out of it.
Intermediate-level web designers, developers, marketers, or business owners who want to know how web users interact with their sites. If you don't understand basic web terms, you should take Fundamentals of Web Design first.
Tara Dunn is the Web Analytics Manager at Location3 Media in Denver. As a Google Analytics Qualified Individual and a Google AdWords Qualified Individual, Tara has over six years - experience in web analytics, on everything from solutions for small businesses to large brands and enterprise level clients. She has presented numerous training sessions, leading her company to become a Google Analytics Certified Partner. Her daily activities include strategic applications of web analytics in business settings, providing and troubleshooting analytics implementations, and providing actionable insights to her clients.
Below is a list of classes & workshops that are related to the one you are reading about now. We also encourage you to take a look at our "help me choose" page for much more information on choosing which BDA program is right for you.
We want to make our training as accessible as possible so we offer a simple payment plan for our Transitions Certificate Programs. Each of the 4 payments is 25% of the total registration fee with no finance charges or other costs. The first payment will be taken when you register and the remaining 3 payments are paid every month for the following 3 months (detailed payment information in the table below). It's easy to take advantage of this option and we encourage you to sign up early since these programs often fill up fast! If you're interested, don't register online. Instead, please contact BDA staff at 303-800-4647 or email us with the name and start date of the program you wish to attend (firstname.lastname@example.org) and we'll get you setup, take your first payment, and confirm your registration.
Paid at time of registration.
Due one month after registration.
Due two months after registration.
Due three months after registration.
|Note: registrants using the payment plan are not eligible for the early registration discount and always pay the standard registration fee ($69.00 for BDA members and $89.00 for non-members).|
BDA Members: $59.00
Registration Discount Applied
You save $10.00 by registering before midnight on 5/15/2014. Standard registration fees for this program are $69.00 for members and $89.00 for non-members.
|Events April 2014|
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