Getting Started with Google Analytics

Characteristics Of This Class:

Google Analytics is a free tool which can show you everything you need to know about your web users, informing you which pages and online campaigns are most effective. This workshop focuses on training you on how to use Google Analytics to drive actionable insights from your data.

Starting with a little background on how web analytics works, we'll go over and show you how to install Google Analytics on your website. We'll then end with a walk-through of everything you'll need to know about the Google Analytics tool and how to make it work for you. You'll leave class with both knowledge and resources for further learning.

This workshop will cover:

  • An overview of a typical Google Analytics implementation
  • Important administrative settings you need to know
  • A walkthrough of the Google Analytics interface and reporting
  • How to interpret data and find actionable insights in your reports
  • Helpful resources for advanced implementations

Before you attend:
We recommend going to and signing up for a free account before coming to this workshop, in order to get the most out of it. Also, students should bring a laptop to get the most out of the class (follow along in the live demo if you choose + note taking).

Who Should Take This:

Intermediate-level web designers, developers, marketers, or business owners who want to know how web users interact with their sites. If you don't understand basic web terms, you should take Fundamentals of Web Design first.

Tara Dunn

Tara Dunn

Tara Dunn is the Analytics Director at Location3 Media in Denver. As a Google Analytics and Google AdWords Qualified Individual, Tara has over seven years experience in web analytics - on everything from solutions for small businesses to large brands and enterprise level clients. She has presented numerous training sessions, leading her company to become a Google Analytics Certified Partner. Her daily activities include strategic applications of web analytics in business settings, providing and troubleshooting analytics implementations, and providing actionable insights to her clients.

Very valuable class and the instructor was great.

Caitlin, 10/15/2014

The instructor was enthusiastic and knowledgable.

Kyle, 9/29/2014

Very detailed and informative

Amy, 9/29/2014

This was the best class I have ever taken at BDA. The teacher was great, the topic was relevant and easy to follow. Great Class.

Amanda, 7/3/2014

This was a terrific class. Tara came well-prepared and the survey of google analytics was quite helpful.

Erica, 1/14/2014

"learned about many unique features." Instructor was "well informed."

Victoria, 1/13/2014

LOTS of actionable tips. Tara knows her stuff was able to handle questions and gauge audience knowledge level.

Lisa, 5/20/2013

Great workshop that was very practical and easy to understand.

Maureen, 3/1/2013

I found it very informative for an introduction to Google Analytics class.

Jeffrey, 2/19/2013

A wealth of information.

Gwendolyn, 3/26/2012

Related Classes & Workshops

Below is a list of classes & workshops that are related to the one you are reading about now. We also encourage you to take a look at our "help me choose" page for much more information on choosing which BDA program is right for you.

Optional Payment Plan for In-Depth Intensives:

We want to make our training as accessible as possible so we offer a simple payment plan for our In-Depth Intensives. Each of the 4 payments is 25% of the total registration fee with no finance charges or other costs. The first payment will be taken when you register and the remaining 3 payments are paid every month for the following 3 months (detailed payment information in the table below). It's easy to take advantage of this option and we encourage you to sign up early since these programs often fill up fast! If you're interested, don't register online. Instead, please contact BDA staff at 303-800-4647 or email us with the name and start date of the intensive you wish to attend ( and we'll get you setup, take your first payment, and confirm your registration.


Payment Program Details

  BDA Member Non-Member
Payment 1
Paid at time of registration.
$17.25 $22.25
Payment 2
Due one month after registration.
$17.25 $22.25
Payment 3
Due two months after registration.
$17.25 $22.25
Payment 4
Due three months after registration.
$17.25 $22.25
Note: registrants using the payment plan are not eligible for the early registration discount and always pay the standard registration fee ($69.00 for BDA members and $89.00 for non-members).

Registration Fees

BDA Members: $59.00

Non-Members: $79.00

Registration Discount Applied
You save $10.00 by registering before midnight on 12/7/2014. Standard registration fees for this program are $69.00 for members and $89.00 for non-members.

Scheduled Dates

December 11, 2014

Complete Schedule:
12/11/2014 | 6pm - 9pm

Location: Boulder (Details)


February 03, 2015

Complete Schedule:
2/3/2015 | 6pm - 9pm

Location: Denver (Details)