Search Engine Optimization Hands-On

What You'll Learn

SEO theory is all well and good, but if you don't know how to research keywords, brainstorm related topics, and use Google tools wisely, you're likely spending your effort moving in the wrong direction.

In this workshop, you'll dig into Google Keyword Planner, Google Analytics and Google Webmaster Tools to help you focus your online efforts and ensure that your traffic patterns are what you expect.

You'll need to be signed up and collecting data from Analytics on your site, and have a Google account so that you can go through the AdWords backend. We will go through the steps needed to verify sites for Webmaster Tools. You'll also need an administrative or Cpanel login for your hosting service.

This class will cover:

  • Keyword research with Google Keyword Planner
  • Best practices in writing for search engines, producing great article titles, keyword density, etc.
  • Understanding current site traffic with Google Analytics
  • Getting started - and checking for problems - with Google Webmaster Tools
  • All-class brainstorming and discussion of topics, strategies and tactics

Equipment Necessary

For class, you will need:

  • Your Own Laptop: If you do not have one, or cannot bring one, our 21" iMac computers are available to rent at a special rate of $20 for the entire class. If you need one of our computers, please let us know asap, and we can have one waiting for you when you arrive! Email us at to make your reservation and pay in advance.
  • To have signed up and have been collecting data from Analytics on your site
  • A Google account so that you can go through the AdWords backend
  • An administrative or Cpanel login for your hosting service.

As this is a hands-on class, there are only 12 seats available. Please sign up sooner rather than later to ensure your registration.

This class is a compliment to Dave's lecture-style Introduction to SEO workshop. We highly recommend you take that workshop first. In doing so, you will help us move more quickly through a lot of topics, and ensure that each attendee will have lots of hands-on time with the instructor's guidance.

Who Should Take This

Web designers who have a basic understanding of search engine optimization practices and want more hands-on guidance. We recommend taking Introduction to SEO first.

Presented By Dave Taylor

Dave Taylor

Dave Taylor has been involved with the Internet since 1980 and is widely recognized as an expert on both technical and business issues. He has been published over a thousand times, launched four Internet-related startup companies, has written twenty business and technical books and holds both an MBA and MS Ed. Dave maintains four weblogs: The Business Blog at, Ask Dave Taylor, Dave On Film, and Attachment Parenting Blog. Dave is an award-winning speaker, sought after conference and workshop participant and frequent guest on radio and pod programs.

Watch A Video of Dave

BDA Members


BDA Members: $129.00

Non-Members: $149.00

Available Dates

Sorry, we don't have this event scheduled right now but we'll probably be adding it again soon! If you're interested in this event, we recommend using our follow feature to be notified the next time we add it to our schedule. You can also email us to request that we add it soon.

Customer Comments

Exceeded expectations!Kay
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Comments For: Search Engine Optimization Hands-On

Good overview of existing tools.Kevin on 11/12/2014
Exceeded expectations!Kay on 11/12/2014
This workshop was super effective. The instructor, Dave Taylor, is warm, connected, generous and great and balancing content and questions.Meredith on 5/6/2014
Great exposure to tools.Jennifer on 1/22/2014
Keyword research and overall flow was excellent! Well thought out. Lots of specifics and small enough to get lots of attention. It was perfect!Robert on 1/22/2014
What a great class with Dave Taylor! This class really set fire to my desire to get my website updated with the correct SEO. Perfect class for those of us who have been tinkering with SEO but really need to see how and why to take it to the next level.Tyler on 1/22/2014
Super helpful takeaways that I'll be able to use in my job.anonymous on 1/22/2014
Good overview of existing tools.Kevin on 1/22/2014
Great overview of useful tools.Tyler on 1/22/2014
Keyword research and overall flow was excellent. Well thought out. Lots of specifics and small enough [classes] to get lots of attention.Robert on 1/21/2014
Super helpful take aways that I'll be able to use in my job.Mike on 1/21/2014
Great exposure to tools. Good to hear from other professionals.Jennifer on 1/21/2014